Auroflex was founded in the ‘70s by brothers Alberto and Francesco Butera, as a business specialising in the screen-printing of luxury products and the distribution of bespoke merchandising and marketing products for major brands and prestige companies, which chose Auroflex to handle their corporate and brand communication.
Auroflex immediately won a high reputation for its skill in extremely refined, sophisticated bespoke products, which it put to good use in the ‘80s when it decided to become a pioneering specialist in the production of self-adhesive labels on rolls, in a competitive context where glue labelling systems were still standard.
Auroflex supported this courageous strategic decision with large investments to acquire the latest roll printing technologies then available and to retrain all staff to keep in line with the gradual changes in the market, which was experiencing a rise in output of packaged goods, forcing companies to equip themselves with faster, more easily processable, more competitive labelling systems.
The core clientele’s growing appreciation of Auroflex’s experience and know-how in the creation and printing of bespoke self-adhesive labels with innovative, distinctive embellishment enabled the company to establish itself in the luxury label production segment, now its core business, accounting for about 80% of sales.
The love of challenges and entrepreneurial flair in the company’s DNA are still in evidence today with Auroflex’s second generation, Giuseppe, Katia, Fabio and Francesca Butera, who have given the company a strong managerial imprinting and who each fulfil specific functions within the business. This close-knit team share the strong desire to enable Auroflex to grow by riding the wave of rapid technological progress and digitalisation, more and more important factors in the volcanic world of the graphic arts.