Great projects are born from solid collaborations! And this is the case of Genesi, "Label of the year 2022" at the Vinitaly Design Int'l Packaging Competition
Thanks to HP Indigo digital printing we have managed to create a sober and elegant label, using particularly challenging printing techniques in reproducing texts of various sizes and thicknesses, perfectly legible on highly absorbent paper. Made of Cotton Avery Dennison paper, the length of the label is crossed by a drop of copper-colored Luxoro foil which symbolizes the timeline along which the names of the descendants of the Pellegrino family are printed.