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History of packaging and labelling

Storia del packaging e dell'etichettatura

Auroflex has chosen to tell the story of packaging, to bring out the similarities between the past and the present and highlight how only knowing the origins can improve the future.

Indeed, the history of packaging has a huge impact on our daily lives, but its evolution is often underestimated. Ready to discover it with us?

The evolution of packaging

The history of packaging is one of the oldest stories of humanity, because since the dawn of time, man has had the need to contain, transport and protect his goods.

Packaging and labeling have been used since ancient times to protect products during transport and communicate information. Already in Ancient Greece, oil exporters used terracotta containers to protect their product and identify it through the use of fabric or papyrus labels.

The first containers were made from natural materials such as woven baskets, fruit shells and woven palm leaves. But with the passage of time, the packaging industry has undergone a great evolution.

The graphic artifact adhered perfectly to the container, and was immediately recognizable by who had produced it, what its intended use was, who should have used it and in what manner. Furthermore, each product was assigned a very specific container which distinguished it from the others: for example, essential oils were found in small ampoules to identify the high value they represented, wine, on the other hand, has always been seen as a product for conviviality , was placed in large amphorae or demijohns.

In the Middle Ages, labeling became increasingly important for identifying the products of craft guilds and guaranteeing their quality.

Over the years, packaging and labeling technology has progressed

noticeably. The production of paper and cardboard has made it possible to develop increasingly robust and resistant boxes and packaging, while color printing has made it possible to create captivating and detailed labels.

Our self-adhesive labels

The self-adhesive labels in reels that we produce represent one of the most innovative solutions for product labelling. This type of product allows you to label quickly and efficiently, personalizing the information we want to communicate to end customers.

Our technology allows us to produce labels that are able to withstand contact with water, chemicals and abrasion, in order to ensure that the products on which they will be applied are always protected and presented in the best possible way.

A solution for every business sector

The self-adhesive labels in reels that we produce in Auroflex can be used in all product categories on the market such as: wine, oil, preserves, liqueurs, cosmetics or home care products. Thanks to our experience and cutting-edge technology, we provide customized labels that meet the specific needs of our customers.

In conclusion, packaging and labeling have always played a fundamental role in the history of trade and the sale of products.

If you want to know more about the history of packaging and labelling, and how Auroflex can help you develop the potential of your products, don't miss our next blogs!

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